At PIE 2026, Kent King, VP of Sales at Parker Technology, moderated a panel called “Scaling Smart: Insights from Fast-Growth Parking Leaders.” Joining him were Matt Adey, President of Platinum Parking; Jose Barbosa, Vice President of Product and Technology at Parking Base; Chris Archer, Senior Vice President for the Americas at SKIDATA; and Brian Pierce, Senior Director of Parking and ID Card Services at Southern Methodist University.
Together, the group brought decades of experience navigating rapid growth across private, institutional, and technology-driven parking operations.
Read More Nobody writes a scathing Google review about a parking experience that was just…fine.
But they don’t come back, either.
That’s the quiet problem facing a lot of parking operations right now. Not bad service. Not broken equipment or unanswered intercoms. Just service that’s unremarkable – functional enough to avoid complaints, but not good enough to build loyalty.
In an industry where 62% of consumers say they’ve avoided a facility after a single bad experience, operators are rightly focused on eliminating failures. But there’s a gap between “no complaints” and “customers who return,” and a surprising amount of revenue is living in that space.
Read More Your parking operation generates more signals than you realize. Here are five things hiding in your data that can improve ops, cut costs, and protect revenue.
Read More March is Women’s History Month, which gives us the perfect opportunity to pause and recognize the women who help make Parker Technology what it is today.
Across our company, from call center leadership and client success to marketing, operations, accounting and technical services, women play a major role in shaping how we grow, support our customers and build our culture.
And while every role looks a little different, the impact is the same: strong leadership, thoughtful collaboration and dedication.
Read More Some people think “automation” means “elimination.”
As in, eliminate the humans, eliminate the headaches, eliminate the cost.
But anyone who’s ever screamed “REPRESENTATIVE!” into their phone at a voice menu knows that automation doesn’t always equal improvement.
At Parker Technology, we believe in a better balance. Because when your gate won’t lift, your ticket won’t scan and you’ve got somewhere to be, there’s only one thing that truly fixes the problem: another human who can help.
Read More Customer experience doesn’t just happen. It’s designed – intentionally or not.
That’s why Sarah Becherer (VP of Marketing at Ocra) and Heidi Barber (VP of Marketing at Parker Technology) presented at FUSION25 on one of the most powerful (and underutilized) tools for improving customer experience: Customer Journey Mapping.
In their session, From Entry to Exit: Customer Journey Mapping, they showed how mapping customer interactions with your brand can reveal friction points, fix internal misalignments, and even boost ROI.
Read More If you’ve ever had to convince a facility owner/operator (or your own team) that your idea is worth the money, time and headspace – then this FUSION25 session recap is for you.
In this session, Parker Technology’s CFO, Brian “Mo” Modiano and Tim Maginn, Principal of Certitude, LLC, joined forces to walk us through their tried-and-true “ROI Playbook.”
The main takeaway: ROI is not just about the math. It’s about alignment, clarity and creating a culture that thinks about value.
Read More Let’s be honest, building a high-performing culture isn’t about office perks or branded coffee mugs. It’s about leading with intention, showing up for your people and asking your team, “What can I be doing better to support you?”
During our FUSION25 session “Building a Culture of Excellence: Leadership Strategies for Success,” Ryan Givens, PTMP and Emma Ulmer tackled the topic of culture head-on. And if you think culture is just a buzzword, we kindly suggest you read on.
Read More In a world buzzing with digital notifications and constant online noise, there’s something deeply powerful about shaking someone’s hand.
The moment you find something in common over coffee, share a laugh at happy hour or make eye contact across the expo hall – that’s not just a connection. That’s a conversion (or retention) in motion.
Read More Parker Technology has partnered with Parking Base to roll out a brand-new API integration – and we’re pretty excited about it.
This integration brings some great benefits to the table for both gated and gateless parking operations.
Read More 
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