If you grew up in a “because I said so” household, you already know the management style that doesn’t scale.
We all want to know our purpose: “I need to be able to understand what I do and how it impacts the company vision.”
In her FUSION25 session, Tammy Baker, COO at Parker Technology, walked us through what scales: practical building blocks, honest feedback loops and reward structures that turn “butts in seats” into outcomes that matter.
Read More Technology is everywhere in parking. But with new platforms, tools and integrations emerging at a rapid pace, the big question for operators is, “How do you know what’s worth adopting and what’s just another shiny object?”
That was the focus of the FUSION25 session Don’t Get Left Behind: Using Technology to Enhance Your Operations, featuring Kent King (VP of Sales, Parker Technology), Ethan Glass (CEO & Co-Founder, Ocra) and JG Biebighauser (CRO, TEZ Technology).
Read More When it comes to parking, the endgame is simple: get people in quickly, get them out quickly and make sure they know they still need to pay for the privilege.
But when you remove the gates, literally, the playbook changes.
In our recent IPMI session, Adam Jones and Brian Wolff shared insights from managing gateless parking in two very different cities: Tempe, Arizona and Detroit, Michigan. The journey has been anything but “set it and forget it,” and the lessons learned along the way are shaping the future of gateless technology in real-world operations.
Read More Customer experience doesn’t just happen. It’s designed – intentionally or not.
That’s why Sarah Becherer (VP of Marketing at Ocra) and Heidi Barber (VP of Marketing at Parker Technology) presented at FUSION25 on one of the most powerful (and underutilized) tools for improving customer experience: Customer Journey Mapping.
In their session, From Entry to Exit: Customer Journey Mapping, they showed how mapping customer interactions with your brand can reveal friction points, fix internal misalignments, and even boost ROI.
Read More If you’ve ever had to convince a facility owner/operator (or your own team) that your idea is worth the money, time and headspace – then this FUSION25 session recap is for you.
In this session, Parker Technology’s CFO, Brian “Mo” Modiano and Tim Maginn, Principal of Certitude, LLC, joined forces to walk us through their tried-and-true “ROI Playbook.”
The main takeaway: ROI is not just about the math. It’s about alignment, clarity and creating a culture that thinks about value.
Read More Let’s be honest, building a high-performing culture isn’t about office perks or branded coffee mugs. It’s about leading with intention, showing up for your people and asking your team, “What can I be doing better to support you?”
During our FUSION25 session “Building a Culture of Excellence: Leadership Strategies for Success,” Ryan Givens, PTMP and Emma Ulmer tackled the topic of culture head-on. And if you think culture is just a buzzword, we kindly suggest you read on.
Read More In a world buzzing with digital notifications and constant online noise, there’s something deeply powerful about shaking someone’s hand.
The moment you find something in common over coffee, share a laugh at happy hour or make eye contact across the expo hall – that’s not just a connection. That’s a conversion (or retention) in motion.
Read More Parker Technology has partnered with Parking Base to roll out a brand-new API integration – and we’re pretty excited about it.
This integration brings some great benefits to the table for both gated and gateless parking operations.
Read More Parking is often the unsung hero (or villain) of any trip – whether it’s a quick errand or a big night out. A smooth, hassle-free parking experience can set a positive tone, while frustration over payment systems, malfunctioning equipment or lack of support can have the opposite effect.
Read More March is Women’s History Month, a time to celebrate the contributions, expertise and leadership of the women who shape Parker Technology.
From driving innovation and customer experience to leading operations, marketing, client success, quality assurance and technical services, women play a vital role in our growth, culture and success.
To recognize them and all the work they do, we’re highlighting the lessons they’ve learned throughout their careers.
Read More 
Skip to main content
