At FUSION26, Parker Technology and Amano McGann broke down why unused parking data is costing operators money, and what proactive reporting actually looks like.
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A vendor delivers software. A partner delivers confidence. Lessons from FUSION26 on spotting the difference before you sign a contract.
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AI is transforming parking operations, but successful adoption requires more than technology. It takes resilient leadership, clear communication, and a plan for when automation meets the real world.
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At PIE 2026, Kent King, VP of Sales at Parker Technology, moderated a panel called “Scaling Smart: Insights from Fast-Growth Parking Leaders.” Joining him were Matt Adey, President of Platinum Parking; Jose Barbosa, Vice President of Product and Technology at Parking Base; Chris Archer, Senior Vice President for the Americas at SKIDATA; and Brian Pierce, Senior Director of Parking and ID Card Services at Southern Methodist University.
Together, the group brought decades of experience navigating rapid growth across private, institutional, and technology-driven parking operations.
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Heidi Barber and James Paden took the PIE 2026 stage with data from 600 consumers and 13 million real parking interactions to answer a question the industry keeps dancing around: what do customers actually want when something goes wrong? The answer has big implications for how operators think about AI, automation and the role of human support.
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Nobody writes a scathing Google review about a parking experience that was just…fine.
But they don’t come back, either.
That’s the quiet problem facing a lot of parking operations right now. Not bad service. Not broken equipment or unanswered intercoms. Just service that’s unremarkable – functional enough to avoid complaints, but not good enough to build loyalty.
In an industry where 62% of consumers say they’ve avoided a facility after a single bad experience, operators are rightly focused on eliminating failures. But there’s a gap between “no complaints” and “customers who return,” and a surprising amount of revenue is living in that space.
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Summary The Parker Technology Standard is our commitment to human-centered CX, responsible AI and exception management that protects revenue, every time. What We Believe About Customer Experience in Parking At Parker Technology, we’ve always believed that parking should be a non-event. Not because the challenges aren’t real: gates jam, validations fail, systems don’t talk to each other and help isn’t always available when parkers need it most. But […]
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March is Women’s History Month, which gives us the perfect opportunity to pause and recognize the women who help make Parker Technology what it is today.
Across our company, from call center leadership and client success to marketing, operations, accounting and technical services, women play a major role in shaping how we grow, support our customers and build our culture.
And while every role looks a little different, the impact is the same: strong leadership, thoughtful collaboration and dedication.
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Picture yourself as a CSR.
The queue is live, and it doesn’t stop. A new call connects. You don’t know the issue yet. You just know someone needs help.
You answer.
On the other end is a motorist who’s stressed, confused or already running late. As they explain what’s happening, you’re pulling up the facility, loading business rules, scanning live data, piecing the situation together in real-time.
It is not a planned meeting that you get to prepare for; it is a live call – you have to decipher the issue in real time and get to a successful end.
Listening. Thinking. Solving.
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Parking works great, until it doesn’t.
A gate jams during peak hour. A validation fails at midnight. A special event doubles traffic with no warning. Rules change from site-to-site, system-to-system. And suddenly, something small becomes a revenue leak, a backed-up queue or a frustrated customer wondering who’s in charge.
These are the moments parking systems weren’t built to handle.
Parker Technology was.
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