Your new favorite
podcast about parking
(and so much more)
Hosted by brian wolff, CEO of Parker Technology


Most Recent Episode
EP 33 Rewind: Live from PIE25 - 18 Parking Pros, 1 Big Conversation
Recorded live from the PIE 2025 Show Floor, this special episode of Harder Than It Looks: Parking Uncovered brings you 18 unique voices from across the parking industry.
Host Brian Wolff and producer Courtney Cooper team up to capture candid conversations with parking pros from across the country — covering everything from on-the-ground challenges to big-picture trends. You’ll hear directly from the people shaping the future of the industry — and get a fast-paced, honest look at what it really takes to keep parking moving.
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About the Podcast
We as parking professionals know that parking is hard. However, we make it look easy to those from the outside looking in.
We created this podcast to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we do, how we do it and why we do it.
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