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“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry.
We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.
Today, we’re rewinding and recapping Episode 30: Disrupting Parking Conferences: A Look At Parker Technology’s FUSION25.
In this special episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff, CEO of Parker Technology, welcomes Heidi Barber, VP of Marketing at Parker Technology, and Courtney Cooper, Events & Community Manager at Parker Technology, to discuss FUSION25 – Parker Technology’s first-ever user conference.
Heidi and Courtney share the vision behind FUSION25, how it was designed to bring customers, partners, and industry leaders together, and what attendees can expect from this highly curated, customer-focused experience.
Meet Our Guests:
Heidi Barber
VP of Marketing at Parker Technology
Heidi Barber is VP of Marketing at Parker Technology. She’s a seasoned B2B marketing professional with over a decade of experience. She specializes in inbound digital marketing strategy, brand development, traditional and event marketing strategy and GTM leadership.
Heidi has been a key leader at Parker Technology for over six years – instrumental in driving substantial client growth, enhancing brand presence and expanding market reach. As part of the executive team, Heidi helps shape the company’s direction and she leads a team of three.
Heidi is also one of NPA’s 2022 40 Under 40 Award Recipients, sits on the Women In Parking Steering Committee and is a founding member of The Parketing Collective.
Courtney Cooper
Events & Community Manager at Parker Technology
Courtney Cooper is Parker Technology’s Events and Community Manager, and has a strong background in marketing, content creation and brand strategy. Currently leading event logistics, client storytelling, webinars and podcast production at Parker Technology, she plays a key role in building engagement and industry presence.
With a history of managing high-ROI marketing campaigns and corporate events, she specializes in driving brand visibility through strategic communication, meaningful experiences and digital media.
You Won’t Want to Miss These Clips:
Episode Highlights:
- Introduction to Heidi Barber and Courtney Cooper (00:00)
- How Heidi & Courtney started their careers in parking and marketing (02:00)
- The vision for FUSION25 and what sparked the idea (08:00)
- The importance of customer engagement and creating a valuable experience (15:00)
- What makes FUSION25 different from other parking conferences (22:00)
- Key sessions a FUSION25 (28:00)
- Fun networking events: Speed networking, customer awards, and exclusive social gatherings (35:00)
- The broader impact of FUSION25 on the parking industry (42:00)
- Looking ahead: The future of FUSION and what to expect in the coming years (48:00)
Register for FUSION25 – Special Code for Podcast Listeners
Parker Technology invites customers and partners to FUSION25 on May 27-29, 2025, in Indianapolis, IN. Listeners of this podcast can save 25% on registration with the promo code HTIL at checkout.
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Katelyn Perman
Content Marketing Manager
Katelyn Perman has 4+ years of experience in marketing, specializing in social media strategy, email campaigns, graphic design and copywriting. She holds a B.S. in Strategic Communication and Human Communication Studies from Indiana Wesleyan University.