Delivering a great customer experience is hard. After all, parking guests’ expectations are set by such world-class brands as Disney, Hilton Hotels, or Chick-fil-A. However, an oft-overlooked key ingredient for a quality customer experience is Authentic Concern.
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The other day I was on a train with my family, and as the next group of passengers embarked, I nudged my teenage son to move so that a kind woman, “much older” than him, could take a seat. The woman smiled and shared that she had just recently encouraged her daughter to do the same thing. With an exasperated expression, she shared that in that moment, her daughter failed to comply and said “Why? I’m never going to see them again.” Interesting. It took 24 hours before I could connect the dots. Then it hit me.
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