Heidi Barber and James Paden took the PIE 2026 stage with data from 600 consumers and 13 million real parking interactions to answer a question the industry keeps dancing around: what do customers actually want when something goes wrong? The answer has big implications for how operators think about AI, automation and the role of human support.
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When you think about quality assurance, you might picture someone hunting for mistakes or checking boxes.
But at Parker Technology, QA is so much more than that.
Our QA team are the guardians of excellence, the quiet experts ensuring that every call, every response and every interaction reflects the standard our clients expect, and parkers deserve.
Because here, quality isn’t an afterthought, it’s protection.
For your reputation. For your operations. For your customers’ trust.
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Some people think “automation” means “elimination.”
As in, eliminate the humans, eliminate the headaches, eliminate the cost.
But anyone who’s ever screamed “REPRESENTATIVE!” into their phone at a voice menu knows that automation doesn’t always equal improvement.
At Parker Technology, we believe in a better balance. Because when your gate won’t lift, your ticket won’t scan and you’ve got somewhere to be, there’s only one thing that truly fixes the problem: another human who can help.
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Customer satisfaction isn’t just a goal; it’s the lifeblood of your parking facility’s success. When parkers have negative experiences, they don’t just seek alternative parking options – they voice their discontent on platforms like Google or Yelp, influencing potential customers and impacting your business’s online presence.
This understanding of the pivotal role customer satisfaction plays in maximizing revenue makes us view our QA program differently than many. We have integrated robust quality assurance (QA) tools and protocols into our operations to ensure unparalleled customer service.
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