When someone reaches out for help while parking, they’re usually not having a great moment.
They might be late.
They might be confused.
They might already be stressed before they even arrive.
So, when a screen lights up and a real person appears, something shifts. The interaction becomes more than instructions; it becomes reassurance.
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Parking doesn’t stop at 5 p.m.
People arrive late at night. They leave early in the morning. Equipment suddenly breaks down. And when something goes wrong after hours, someone still has to deal with it.
The question is: who?
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One particular area of focus is the university’s hospital garage, where customer service and traffic flow are critically important. The garage was staffed with manned booths until Parker Technology was selected to install automated exit gates and pay stations – a significant change for users. The implementation of this technology allowed Parking & Logistics to optimize operations while staff members previously assigned to booth operations were redeployed to other essential roles within the department.
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In the parking industry, efficiency and customer satisfaction are key.
Parking operators constantly seek innovative solutions to streamline operations, reduce staffing burdens and ensure a consistent and positive experience for their customers.This blog dives into six case studies that show how cutting-edge technologies and strategic collaborations have revolutionized parking management across various sectors, focusing on freeing up staff, implementing two-way video communication and maintaining consistency in customer service.
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The parking and mobility industry is constantly evolving. In the past few years, we have seen a major shift towards innovative technology like LPR, EV charging, digital signage, mobile payments and reservations, etc. We have also seen a change in the importance of customer experience. Parking operations now seek inventive solutions to enhance their efficiency and elevate the customer experience. They do this through technology and people.
This blog explores four of our case studies, showcasing how these operations tackled unique challenges and successfully transformed their customer service operations.
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Bethlehem, Pennsylvania, has rich American history dating back to the Revolutionary War, with visits from founding fathers such as George Washington, Alexander Hamilton, and members of Congress. Bethlehem was also the first U.S. city to adopt a Christmas Tree, receiving the nickname of “Christmas City USA.”
Although the city itself is rooted in history, the Bethlehem Parking Authority (BPA), in partnership with Parker Technology, has transformed parking operations in the city.
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When Preferred Parking originally partnered with Parker Technology, they sought to create efficiencies and build repeatable processes in their parking management system. They needed a data-driven solution and Parker Technology was able to help make a change.
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Brian Wolff, our President and CEO, moderated a panel, “Optimizing Technology and People to Effectively Manage the Customer Experience,” at the recent T2 Connect conference.
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Sometimes meaningful collaboration can even mean partnering with organizations you may have previously thought of as competitors. After all, it’s far better to fully serve your customer’s needs and foster positive, lasting relationships with them by partnering with a “competitor” that complements their facility’s particular skill set than it is for either organization to provide substandard service and lose a customer forever. At the end of the day, if you’re serving the customer’s needs, it’s a win for everyone.
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Parking can be such a multi-faceted enterprise. If you work in parking operations, odds are high that you’ll work with dozens of different vendors to address a wide range of needs—everything from software implementation to government compliance, car detailing, facilities maintenance, and more.
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