Customer experience doesn’t just happen. It’s designed – intentionally or not.
That’s why Sarah Becherer (VP of Marketing at Ocra) and Heidi Barber (VP of Marketing at Parker Technology) presented at FUSION25 on one of the most powerful (and underutilized) tools for improving customer experience: Customer Journey Mapping.
In their session, From Entry to Exit: Customer Journey Mapping, they showed how mapping customer interactions with your brand can reveal friction points, fix internal misalignments, and even boost ROI.
Read More If you’ve ever had to convince a facility owner/operator (or your own team) that your idea is worth the money, time and headspace – then this FUSION25 session recap is for you.
In this session, Parker Technology’s CFO, Brian “Mo” Modiano and Tim Maginn, Principal of Certitude, LLC, joined forces to walk us through their tried-and-true “ROI Playbook.”
The main takeaway: ROI is not just about the math. It’s about alignment, clarity and creating a culture that thinks about value.
Read More In a world buzzing with digital notifications and constant online noise, there’s something deeply powerful about shaking someone’s hand.
The moment you find something in common over coffee, share a laugh at happy hour or make eye contact across the expo hall – that’s not just a connection. That’s a conversion (or retention) in motion.
Read More Parker Technology has partnered with Parking Base to roll out a brand-new API integration – and we’re pretty excited about it.
This integration brings some great benefits to the table for both gated and gateless parking operations.
Read More Parking is often the unsung hero (or villain) of any trip – whether it’s a quick errand or a big night out. A smooth, hassle-free parking experience can set a positive tone, while frustration over payment systems, malfunctioning equipment or lack of support can have the opposite effect.
Read More We say this all the time, but in today’s parking industry, creating seamless and efficient customer experiences is key to success.
We understand this better than anyone. That’s why our platform is designed to document procedures, efficiently inform staff and record the data from the interaction for future use.
Read More In the parking industry, managing operational efficiency, while ensuring customer satisfaction, is crucial. With challenges like handling complex data, ensuring staff training and identifying areas for improvement, many parking operators seek effective ways to streamline processes and maximize their revenue.
In our recent webinar, Parker Platform Benefits, industry experts shared valuable insights on how leveraging data, prioritizing customer success and ensuring flexibility in operations can make a significant difference.
Read More Artificial intelligence (AI) is reshaping industries at an incredible pace, and businesses that fail to integrate it into their operations risk falling behind. At Parker Technology, we’re not just looking at AI as a trend, but as a transformative tool to enhance both our customer experience and internal efficiency.
In this blog, we’ll share how AI has become a part of our operations and how it’s helping us shape processes and discover new opportunities.
Read More In this special series, we’re excited to feature some of our very own Parker People, by sharing their stories from previous episodes on our podcast.
Today, we’re focusing on Tammy Baker, COO, and the complexities of delivering exceptional customer service.
Read More In today’s evolving parking industry, operators face numerous challenges that threaten both revenue and customer satisfaction. From budget constraints to revenue recovery exceptions, parking facilities must adapt to a rapidly changing environment to maintain profitability.
With increasing pressure to do more with less, how can parking operators navigate these obstacles while continuing to provide excellent service?
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