Technology is everywhere in parking. But with new platforms, tools and integrations emerging at a rapid pace, the big question for operators is, “How do you know what’s worth adopting and what’s just another shiny object?”
That was the focus of the FUSION25 session Don’t Get Left Behind: Using Technology to Enhance Your Operations, featuring Kent King (VP of Sales, Parker Technology), Ethan Glass (CEO & Co-Founder, Ocra) and JG Biebighauser (CRO, TEZ Technology).
Read More Customer experience doesn’t just happen. It’s designed – intentionally or not.
That’s why Sarah Becherer (VP of Marketing at Ocra) and Heidi Barber (VP of Marketing at Parker Technology) presented at FUSION25 on one of the most powerful (and underutilized) tools for improving customer experience: Customer Journey Mapping.
In their session, From Entry to Exit: Customer Journey Mapping, they showed how mapping customer interactions with your brand can reveal friction points, fix internal misalignments, and even boost ROI.
Read More Parker Technology has officially entered into a strategic alliance with Ocra! And together, we’re introducing our innovative partner API to better serve customers experiencing redemption and access issues with third-party reservations.
Read More In the automated parking industry, everything moves quickly, which means streamlining processes for efficiency is critical. The more organized and optimized your business processes are, the more productive you will be. And, of course, improved productivity means more revenue.
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