Ever met someone who quietly makes everything smoother, solving problems before you even realize they exist?
That’s our Client Success (CS) team. They’re the unsung heroes behind every successful partnership at Parker Technology. The bridge between our technology and our clients’ results.
Because at Parker Technology, Client Success isn’t just a department. It’s the reason our partnerships work.
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Customer experience doesn’t just happen. It’s designed – intentionally or not.
That’s why Sarah Becherer (VP of Marketing at Ocra) and Heidi Barber (VP of Marketing at Parker Technology) presented at FUSION25 on one of the most powerful (and underutilized) tools for improving customer experience: Customer Journey Mapping.
In their session, From Entry to Exit: Customer Journey Mapping, they showed how mapping customer interactions with your brand can reveal friction points, fix internal misalignments, and even boost ROI.
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If you’ve ever had to convince a facility owner/operator (or your own team) that your idea is worth the money, time and headspace – then this FUSION25 session recap is for you.
In this session, Parker Technology’s CFO, Brian “Mo” Modiano and Tim Maginn, Principal of Certitude, LLC, joined forces to walk us through their tried-and-true “ROI Playbook.”
The main takeaway: ROI is not just about the math. It’s about alignment, clarity and creating a culture that thinks about value.
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In today’s evolving parking industry, operators face numerous challenges that threaten both revenue and customer satisfaction. From budget constraints to revenue recovery exceptions, parking facilities must adapt to a rapidly changing environment to maintain profitability.
With increasing pressure to do more with less, how can parking operators navigate these obstacles while continuing to provide excellent service?
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