At Parker Technology, we spend a lot of time thinking about where our industry is headed, and what it will take to lead through the change ahead. FUSION26 is a direct reflection of that thinking. It exists because we believe the future of parking customer experience will NOT be overshadowed or eliminated by technological innovation.
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When it comes to parking, the endgame is simple: get people in quickly, get them out quickly and make sure they know they still need to pay for the privilege.
But when you remove the gates, literally, the playbook changes.
In our recent IPMI session, Adam Jones and Brian Wolff shared insights from managing gateless parking in two very different cities: Tempe, Arizona and Detroit, Michigan. The journey has been anything but “set it and forget it,” and the lessons learned along the way are shaping the future of gateless technology in real-world operations.
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The history of Parker Technology can be traced all the way back to the early 2000s when parking operators began removing cashiers and replacing them with automated parking and revenue control systems (PARCS). At that time, the concept of replacing actual humans with virtual humans via technology became the focus of the company. Patents were filed for the novel use of two-way video technology in a parking facility when a parking customer experienced an issue. Multiple patents were eventually secured as automation became the norm in parking facilities.
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Delivering a great customer experience is hard. After all, parking guests’ expectations are set by such world-class brands as Disney, Hilton Hotels, or Chick-fil-A. However, an oft-overlooked key ingredient for a quality customer experience is Authentic Concern.
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The other day I was on a train with my family, and as the next group of passengers embarked, I nudged my teenage son to move so that a kind woman, “much older” than him, could take a seat. The woman smiled and shared that she had just recently encouraged her daughter to do the same thing. With an exasperated expression, she shared that in that moment, her daughter failed to comply and said “Why? I’m never going to see them again.” Interesting. It took 24 hours before I could connect the dots. Then it hit me.
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