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Parker Technology Quality Assurance

The Hidden Value of Quality Assurance: Protecting Excellence, One Call at a Time

When you think about quality assurance, you might picture someone hunting for mistakes or checking boxes.

But at Parker Technology, QA is so much more than that.

Our QA team are the guardians of excellence, the quiet experts ensuring that every call, every response and every interaction reflects the standard our clients expect, and parkers deserve.

Because here, quality isn’t an afterthought, it’s protection.

For your reputation. For your operations. For your customers’ trust.

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Parker Technology CS Team 2025

The Hidden Value of Client Success: Turning Service into Partnership

Ever met someone who quietly makes everything smoother, solving problems before you even realize they exist?

That’s our Client Success (CS) team. They’re the unsung heroes behind every successful partnership at Parker Technology. The bridge between our technology and our clients’ results.

Because at Parker Technology, Client Success isn’t just a department. It’s the reason our partnerships work.

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Parker Technology Consumer Data Report

Why Calling for Help Feels Like a Big Deal (Even When It’s Not)

Picture this:

You’re sitting at the exit gate. You’ve scanned your ticket, inserted your card…and yet, the gate refuses to lift.

So, you do what we’ve all done. You pause. You sigh. You stare at the screen, willing it to work. And finally, you press for help.

That one small press is more than an action: it’s a moment of human psychology in motion.

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Human Help Isn’t Old-School…It’s Essential

Some people think “automation” means “elimination.”

As in, eliminate the humans, eliminate the headaches, eliminate the cost.

But anyone who’s ever screamed “REPRESENTATIVE!” into their phone at a voice menu knows that automation doesn’t always equal improvement.

At Parker Technology, we believe in a better balance. Because when your gate won’t lift, your ticket won’t scan and you’ve got somewhere to be, there’s only one thing that truly fixes the problem: another human who can help.

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Hard Earned Insights - Tammy Baker

Hard-Earned Insights from Call Center Trenches

If you grew up in a “because I said so” household, you already know the management style that doesn’t scale.

We all want to know our purpose: “I need to be able to understand what I do and how it impacts the company vision.”

In her FUSION25 session, Tammy Baker, COO at Parker Technology, walked us through what scales: practical building blocks, honest feedback loops and reward structures that turn “butts in seats” into outcomes that matter.

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Kent, Ethan & JG

Don’t Get Left Behind: Using Technology to Enhance Your Operations

Technology is everywhere in parking. But with new platforms, tools and integrations emerging at a rapid pace, the big question for operators is, “How do you know what’s worth adopting and what’s just another shiny object?”

That was the focus of the FUSION25 session Don’t Get Left Behind: Using Technology to Enhance Your Operations, featuring Kent King (VP of Sales, Parker Technology), Ethan Glass (CEO & Co-Founder, Ocra) and JG Biebighauser (CRO, TEZ Technology).

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Adam Jones & Brian Wolff

Breaking the Barrier: Lessons in Gateless Parking

When it comes to parking, the endgame is simple: get people in quickly, get them out quickly and make sure they know they still need to pay for the privilege. 

But when you remove the gates, literally, the playbook changes. 

In our recent IPMI session, Adam Jones and Brian Wolff shared insights from managing gateless parking in two very different cities: Tempe, Arizona and Detroit, Michigan. The journey has been anything but “set it and forget it,” and the lessons learned along the way are shaping the future of gateless technology in real-world operations.

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From Entry to Exit: Why Customer Journey Mapping Matters

Customer experience doesn’t just happen. It’s designed – intentionally or not.

That’s why Sarah Becherer (VP of Marketing at Ocra) and Heidi Barber (VP of Marketing at Parker Technology) presented at FUSION25 on one of the most powerful (and underutilized) tools for improving customer experience: Customer Journey Mapping.

In their session, From Entry to Exit: Customer Journey Mapping, they showed how mapping customer interactions with your brand can reveal friction points, fix internal misalignments, and even boost ROI.

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ROI Playbook – Turning Insights Into Value

If you’ve ever had to convince a facility owner/operator (or your own team) that your idea is worth the money, time and headspace – then this FUSION25 session recap is for you.

In this session, Parker Technology’s CFO, Brian “Mo” Modiano and Tim Maginn, Principal of Certitude, LLC, joined forces to walk us through their tried-and-true “ROI Playbook.”

The main takeaway: ROI is not just about the math. It’s about alignment, clarity and creating a culture that thinks about value.

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Podcast EP 37 Rewind: LEDs, Guidance, and Grit

In this episode of Harder Than It Looks, Brian Wolff sits down with Jeff Pinyot – the President of ECO Parking Technologies.

Jeff’s journey started in Pittsburgh and evolved from air conditioning sales to pioneering lighting solutions – and finally to developing the world’s first fully integrated wireless parking guidance system. With multiple patents, a knack for invention (yes, even soda packaging), and a passion for helping others grow, Jeff opens up about the risks, the pivots, and the purpose that drive his work.

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