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The Value of Trade Shows: Courtney and Shelley’s 2024 Experiences

Trade shows are more than just industry events—they are opportunities to connect, learn and grow, both professionally and personally.

Reflecting on their 2024 trade show experiences, Courtney Cooper, Events & Community Manager, and Shelley Bullock, Regional Sales Executive – East Coast, emphasized just how impactful these events are for their roles, our team and the industry.

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Podcast EP 23 Rewind: Leading with Vulnerability – Max Yoder & Tiffany Sauder

In segment one, Max Yoder (author, entrepreneur, and CEO) shares his repertoire of experiences, from co-founding Lessonly in 2012, to sharing personal stories from his upbringing, including his parents’ divorce and remarriage and his motivations rooted in financial security. Max also dissects the importance of company culture, core values, and vulnerability in leadership.

Brian switches gears to talk with Tiffany Sauder, CEO of Element Three and host of Scared Confident, along with five other commitments. Tiffany discusses how she balances several high commitment and high-stress roles, including motherhood, entrepreneurship, leadership, public speaking, and her podcast (which highlights lessons learned through her first 20 years in her career) through effective prioritization and outsourcing.

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Maximizing the Value of the Parker Technology Solution 

We say this all the time, but in today’s parking industry, creating seamless and efficient customer experiences is key to success. 

We understand this better than anyone. That’s why our platform is designed to document procedures, efficiently inform staff and record the data from the interaction for future use.

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Podcast EP 22 Rewind: Embracing Change & Opportunity, and Anti-Poaching

In Segment 1 of this episode of Harder Than It Looks, Brian Wolff sits down with Nicole Hankins, a Women in Parking Impact Award recipient who has lived all around the contiguous and non-contiguous United States! She shares her transformative career journey, underscoring the importance of team collaboration, people-centric leadership, and diversity initiatives.

In Segment 2, our very own Courtney Cooper, Events + Community Manager, sits down with rising entrepreneur Ava Wettrick where she offers insights into overcoming challenges and creating networks through curiosity and persistence.

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Parker Platform Benefits Webinar

Parker Platform Benefits: Ongoing Customization and Client Success 

In the parking industry, managing operational efficiency, while ensuring customer satisfaction, is crucial. With challenges like handling complex data, ensuring staff training and identifying areas for improvement, many parking operators seek effective ways to streamline processes and maximize their revenue.

In our recent webinar, Parker Platform Benefits, industry experts shared valuable insights on how leveraging data, prioritizing customer success and ensuring flexibility in operations can make a significant difference.

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New Episode Podcast Post

Podcast EP 21 Rewind: Smart Cities, Purposeful Leadership & Lifelong Advocacy

In Segment 1 of this episode of Harder Than It Looks, Alex Argudin, the new chair of the International Parking and Mobility Institute (IPMI), shares her leadership philosophy focused on empowering her team and bridging the parking industry with urban planning. She aims to drive tech advancements and legislative changes in parking while staying dedicated to community service.

In Segment 2, Barby Valdes McDaniel discusses her lifelong commitment to adults with special needs, inspired by her early experiences. At the WOW Center, she supports individuals in gaining life skills, community education, and employment, stressing the essential role of family support.

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Podcast EP 20 Rewind: Parking Pros and Marketing Must-Knows

In Segment 1 of this episode of Harder Than It Looks, we welcome Dani Crain and John D. Conway, industry legends and podcast hosts of ‘All Things Parking with Dani and John,” to share their experiences, hot industry takes, and diversity and supporting women in parking. 

In Segment 2, Heidi Barber, our VP of Marketing, sits down with Kyle Lacy, CMO of Jellyfish, who shares his journey in marketing growing and scaling leading tech companies. In his segment, we discuss balancing creativity with revenue, the alignment between marketing and sales, personal branding, and strategies to avoid burnout.

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AI in Parker Technology's Bus Strat

Unlocking the Future: AI’s Role in Parker’s Business Strategy

Artificial intelligence (AI) is reshaping industries at an incredible pace, and businesses that fail to integrate it into their operations risk falling behind. At Parker Technology, we’re not just looking at AI as a trend, but as a transformative tool to enhance both our customer experience and internal efficiency.   

In this blog, we’ll share how AI has become a part of our operations and how it’s helping us shape processes and discover new opportunities.

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Maximizing Revenue

Maximizing Revenue and Customer Service: Overcoming Today’s Parking Industry Challenges

In today’s evolving parking industry, operators face numerous challenges that threaten both revenue and customer satisfaction. From budget constraints to revenue recovery exceptions, parking facilities must adapt to a rapidly changing environment to maintain profitability.

With increasing pressure to do more with less, how can parking operators navigate these obstacles while continuing to provide excellent service?

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