This episode is a masterclass in parking marketing or “Parketing.” We sat down with 3 incredible marketing leaders in parking, RJ Juliano, Sarah Becherer, and our own Heidi Barber, who are introducing the new “Parking Collective.”
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“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. Today, we’re rewinding and recapping Episode 11: Bridging the Lone Star State of Confusion in Parking Operations with Walt Gray & Celeste Ching.
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What causes 48% of affected workers to intentionally decrease their work effort? Or causes 78% of affected workers to lose commitment to an organization? What costs $14,000 per staff member due to loss of production and work time (Harvard Business Review)? This killer of culture isn’t something that can be fixed with six sigma or faster technology – its workplace communication.
This article will examine how excellence in workplace communication directly impacts your culture and your customer experience, how Parker Technology has built a culture of excellence in communication and how to handle mistakes (on both ends) with empathy.
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Bethlehem, Pennsylvania, has rich American history dating back to the Revolutionary War, with visits from founding fathers such as George Washington, Alexander Hamilton, and members of Congress. Bethlehem was also the first U.S. city to adopt a Christmas Tree, receiving the nickname of “Christmas City USA.”
Although the city itself is rooted in history, the Bethlehem Parking Authority (BPA), in partnership with Parker Technology, has transformed parking operations in the city.
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When Preferred Parking originally partnered with Parker Technology, they sought to create efficiencies and build repeatable processes in their parking management system. They needed a data-driven solution and Parker Technology was able to help make a change.
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Parking management in a city like Omaha, Nebraska is no small task. With the city expanding infrastructure through its growing population base, expansion of the Omaha Airport, and extra parking demand generated by events post-COVID-19, Park Omaha had to find innovative solutions to enhance customer service, streamline operations, and improve their bottom line.
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