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Category: Blog

Maximizing the Value of the Parker Technology Solution 

We say this all the time, but in today’s parking industry, creating seamless and efficient customer experiences is key to success. 

We understand this better than anyone. That’s why our platform is designed to document procedures, efficiently inform staff and record the data from the interaction for future use.

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Podcast EP 22 Rewind: Embracing Change & Opportunity, and Anti-Poaching

In Segment 1 of this episode of Harder Than It Looks, Brian Wolff sits down with Nicole Hankins, a Women in Parking Impact Award recipient who has lived all around the contiguous and non-contiguous United States! She shares her transformative career journey, underscoring the importance of team collaboration, people-centric leadership, and diversity initiatives.

In Segment 2, our very own Courtney Cooper, Events + Community Manager, sits down with rising entrepreneur Ava Wettrick where she offers insights into overcoming challenges and creating networks through curiosity and persistence.

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Parker Platform Benefits Webinar

Parker Platform Benefits: Ongoing Customization and Client Success 

In the parking industry, managing operational efficiency, while ensuring customer satisfaction, is crucial. With challenges like handling complex data, ensuring staff training and identifying areas for improvement, many parking operators seek effective ways to streamline processes and maximize their revenue.

In our recent webinar, Parker Platform Benefits, industry experts shared valuable insights on how leveraging data, prioritizing customer success and ensuring flexibility in operations can make a significant difference.

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New Episode Podcast Post

Podcast EP 21 Rewind: Smart Cities, Purposeful Leadership & Lifelong Advocacy

In Segment 1 of this episode of Harder Than It Looks, Alex Argudin, the new chair of the International Parking and Mobility Institute (IPMI), shares her leadership philosophy focused on empowering her team and bridging the parking industry with urban planning. She aims to drive tech advancements and legislative changes in parking while staying dedicated to community service.

In Segment 2, Barby Valdes McDaniel discusses her lifelong commitment to adults with special needs, inspired by her early experiences. At the WOW Center, she supports individuals in gaining life skills, community education, and employment, stressing the essential role of family support.

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Podcast EP 20 Rewind: Parking Pros and Marketing Must-Knows

In Segment 1 of this episode of Harder Than It Looks, we welcome Dani Crain and John D. Conway, industry legends and podcast hosts of ‘All Things Parking with Dani and John,” to share their experiences, hot industry takes, and diversity and supporting women in parking. 

In Segment 2, Heidi Barber, our VP of Marketing, sits down with Kyle Lacy, CMO of Jellyfish, who shares his journey in marketing growing and scaling leading tech companies. In his segment, we discuss balancing creativity with revenue, the alignment between marketing and sales, personal branding, and strategies to avoid burnout.

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AI in Parker Technology's Bus Strat

Unlocking the Future: AI’s Role in Parker’s Business Strategy

Artificial intelligence (AI) is reshaping industries at an incredible pace, and businesses that fail to integrate it into their operations risk falling behind. At Parker Technology, we’re not just looking at AI as a trend, but as a transformative tool to enhance both our customer experience and internal efficiency.   

In this blog, we’ll share how AI has become a part of our operations and how it’s helping us shape processes and discover new opportunities.

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Maximizing Revenue

Maximizing Revenue and Customer Service: Overcoming Today’s Parking Industry Challenges

In today’s evolving parking industry, operators face numerous challenges that threaten both revenue and customer satisfaction. From budget constraints to revenue recovery exceptions, parking facilities must adapt to a rapidly changing environment to maintain profitability.

With increasing pressure to do more with less, how can parking operators navigate these obstacles while continuing to provide excellent service?

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Parker Technology Journey Map

How We Transformed Parking, One Call at a Time

The history of Parker Technology can be traced all the way back to the early 2000s when parking operators began removing cashiers and replacing them with automated parking and revenue control systems (PARCS). At that time, the concept of replacing actual humans with virtual humans via technology became the focus of the company. Patents were filed for the novel use of two-way video technology in a parking facility when a parking customer experienced an issue. Multiple patents were eventually secured as automation became the norm in parking facilities. 

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Podcast EP 19

Podcast EP 19 Rewind: Big Ten Parking & Female Fleet Leadership

In this episode of Harder Than It Looks, we welcome Ross Allanson, who is the Director of Parking at the University of Minnesota, Twin Cities Campus. Ross is an industry veteran, having been in parking since 1989. He shares his wisdom on alternative transportation, micro-mobility, and efficient event parking.

In segment two, we sit down with Kathy Wellik, CAFM and Senior Client Success Manager of Agile Fleet to talk about her experience in fleet management.

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