As we move through another year, we’re taking a moment to reflect on the mission that drives us every day:
“To optimize customer experience and revenue for our clients, and their customers, by providing a workflow platform and outsourced exception handling to manage operations more efficiently.”
This commitment is woven into everything we do, and each department within our organization plays a vital role in making it happen.
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In this episode, Brian Wolff interviews Rick Serra, Vice President at Premium Parking and co-founder of Allpro Parking. With over 50 years of experience in parking, Rick shares invaluable insights, anecdotes, and his journey from radio broadcasting to becoming a parking industry leader.
From his early days as a parking attendant in Boston to building Allpro Parking into a trusted brand, Rick’s career exemplifies how hard work, strong relationships, and a focus on quality can create a lasting legacy.
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At T2 Connect 2024, Brian Wolff, President and CEO of Parker Technology, and Larry Cohen, CAPP, Executive Director of Lancaster Parking Authority, shared valuable insights into navigating this transformation.
With decades of combined experience, they explored how to improve the parking journey and create a seamless customer experience.
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In this episode, Todd Tucker, Chief Operating Officer of PRRS Parking/Asura Technologies, shares pivotal moments from his career, including his transition from parking operations to technology and his passion for innovation. From humble beginnings in West Virginia to becoming a Marine Corps veteran and earning multiple advanced degrees, Todd brings unparalleled insights into the evolution of parking and its future.
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In segment one, Mike Simmons, the Chairman and CEO of Tez Technology, discusses his remarkable journey from a farm kid in Indiana to leading significant technology transformations in the parking industry. Mike shares insights from his early career at IBM, PepsiCo and GM, and provides a unique perspective on his successful ventures, including founding T2 Systems.
In segment two, James Paden, Parker’s new Chief Product Officer discusses the future of parking technology and how AI can enhance customer service. He highlights the evolution of the parking industry, the importance of integrating various systems, and the role of generative and agentic AI in providing proactive solutions.
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We say this all the time, but in today’s parking industry, creating seamless and efficient customer experiences is key to success.
We understand this better than anyone. That’s why our platform is designed to document procedures, efficiently inform staff and record the data from the interaction for future use.
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In Segment 1 of this episode of Harder Than It Looks, Brian Wolff sits down with Nicole Hankins, a Women in Parking Impact Award recipient who has lived all around the contiguous and non-contiguous United States! She shares her transformative career journey, underscoring the importance of team collaboration, people-centric leadership, and diversity initiatives.
In Segment 2, our very own Courtney Cooper, Events + Community Manager, sits down with rising entrepreneur Ava Wettrick where she offers insights into overcoming challenges and creating networks through curiosity and persistence.
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In the parking industry, managing operational efficiency, while ensuring customer satisfaction, is crucial. With challenges like handling complex data, ensuring staff training and identifying areas for improvement, many parking operators seek effective ways to streamline processes and maximize their revenue.
In our recent webinar, Parker Platform Benefits, industry experts shared valuable insights on how leveraging data, prioritizing customer success and ensuring flexibility in operations can make a significant difference.
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In Segment 1 of this episode of Harder Than It Looks, Alex Argudin, the new chair of the International Parking and Mobility Institute (IPMI), shares her leadership philosophy focused on empowering her team and bridging the parking industry with urban planning. She aims to drive tech advancements and legislative changes in parking while staying dedicated to community service.
In Segment 2, Barby Valdes McDaniel discusses her lifelong commitment to adults with special needs, inspired by her early experiences. At the WOW Center, she supports individuals in gaining life skills, community education, and employment, stressing the essential role of family support.
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In Segment 1 of this episode of Harder Than It Looks, we welcome Dani Crain and John D. Conway, industry legends and podcast hosts of ‘All Things Parking with Dani and John,” to share their experiences, hot industry takes, and diversity and supporting women in parking.
In Segment 2, Heidi Barber, our VP of Marketing, sits down with Kyle Lacy, CMO of Jellyfish, who shares his journey in marketing growing and scaling leading tech companies. In his segment, we discuss balancing creativity with revenue, the alignment between marketing and sales, personal branding, and strategies to avoid burnout.
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