For a company to succeed as a parking solution, two critical components for success are experience and innovation. The parking ecosystem is rapidly evolving with the introduction of new software technologies that enhance the experience of parking customers. Because of this changing landscape, the parking ecosystem needs both established companies and start-ups to drive our industry forward.
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Numbers show that the parking industry has recovered from the COVID-19 pandemic. In 2020, revenues were only $58 billion, 56% less than in 2019. In 2023, projections for revenue come in at about $144 billion, a 10% increase over 2019. However, you must continually hone your approach in this highly competitive parking landscape.
Start with the right customer engagement tactics to maximize revenue and give your customers an exceptional experience.
LEXPARK is an agency and constituted authority of the Lexington & Fayette County Parking Authority (LFCPA). Gary Means, CAPP, who serves as the Executive Director of LEXPARK, views the unique challenges of municipal parking as an opportunity to deliver a quality experience.
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We are thrilled to welcome the newest member of the Parker Team: Logan Seger! Logan started last week as our East Coast Regional Sales Executive.
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Maybe you noticed…we unveiled a new brand campaign last quarter! Officially released at the Parking Industry Expo the week of March 27th, our brand refresh reflects the company’s transformation over the last several years to a technology-led services company, reliant on both people and technology to deliver an excellent customer experience.
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Current and emerging technologies are finding their way into every aspect of our lives. The world of parking is no exception. Tech helps parking operators use space more efficiently, which makes it an asset in crowded urban areas where square footage is at a premium. And of course, technology has the power to make parking more convenient for drivers.
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When John Crawford, CAPP began his role as Parking Manager of the City of Colorado Springs, the municipality was in the process of updating PARCS equipment and transitioning to a 24/7 parking operation. “I wanted a way to be able to efficiently provide customer service as we were taking on all these new responsibilities,” he said. John was familiar with Parker Technology’s solution. “I reached out to set up [the solution] at all the different gate equipment.”
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When the first commercially available cars hit the road in the United States in the early 1900s, they revolutionized American life. By 1929, there were 23 million cars on American streets and thoroughfares. While automobiles increased convenience, they also introduced some logistical challenges, including traffic management, road rules and (of course) parking.
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Any company that hopes to continue growing can do so by prioritizing its most valuable asset: its people. At Parker Technology, our people are our power. Every employee brings a unique skillset to the table, and developing talent is paramount to the advancement of our mission.
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At Parker Technology, we strive to create an exceptional customer experience (CX) for your parking patrons. We also work to ensure your organization is operating efficiently and effectively. Those three aspects — customer experience, operational efficiency and effectiveness — are inextricably linked.
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