Customer experience doesn’t just happen. It’s designed – intentionally or not.
That’s why Sarah Becherer (VP of Marketing at Ocra) and Heidi Barber (VP of Marketing at Parker Technology) presented at FUSION25 on one of the most powerful (and underutilized) tools for improving customer experience: Customer Journey Mapping.
In their session, From Entry to Exit: Customer Journey Mapping, they showed how mapping customer interactions with your brand can reveal friction points, fix internal misalignments, and even boost ROI.
Read More If you’ve ever had to convince a facility owner/operator (or your own team) that your idea is worth the money, time and headspace – then this FUSION25 session recap is for you.
In this session, Parker Technology’s CFO, Brian “Mo” Modiano and Tim Maginn, Principal of Certitude, LLC, joined forces to walk us through their tried-and-true “ROI Playbook.”
The main takeaway: ROI is not just about the math. It’s about alignment, clarity and creating a culture that thinks about value.
Read More Let’s be honest, building a high-performing culture isn’t about office perks or branded coffee mugs. It’s about leading with intention, showing up for your people and asking your team, “What can I be doing better to support you?”
During our FUSION25 session “Building a Culture of Excellence: Leadership Strategies for Success,” Ryan Givens, PTMP and Emma Ulmer tackled the topic of culture head-on. And if you think culture is just a buzzword, we kindly suggest you read on.
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