Category: Podcast: Harder Than It Looks

Podcast EP 23 Rewind: Leading with Vulnerability – Max Yoder & Tiffany Sauder

December 10th, 2024

In segment one, Max Yoder (author, entrepreneur, and CEO) shares his repertoire of experiences, from co-founding Lessonly in 2012, to sharing personal stories from his upbringing, including his parents’ divorce and remarriage and his motivations rooted in financial security. Max also dissects the importance of company culture, core values, and vulnerability in leadership.

Brian switches gears to talk with Tiffany Sauder, CEO of Element Three and host of Scared Confident, along with five other commitments. Tiffany discusses how she balances several high commitment and high-stress roles, including motherhood, entrepreneurship, leadership, public speaking, and her podcast (which highlights lessons learned through her first 20 years in her career) through effective prioritization and outsourcing.

Podcast EP 22 Rewind: Embracing Change & Opportunity, and Anti-Poaching

November 20th, 2024

In Segment 1 of this episode of Harder Than It Looks, Brian Wolff sits down with Nicole Hankins, a Women in Parking Impact Award recipient who has lived all around the contiguous and non-contiguous United States! She shares her transformative career journey, underscoring the importance of team collaboration, people-centric leadership, and diversity initiatives.

In Segment 2, our very own Courtney Cooper, Events + Community Manager, sits down with rising entrepreneur Ava Wettrick where she offers insights into overcoming challenges and creating networks through curiosity and persistence.

Podcast EP 21 Rewind: Smart Cities, Purposeful Leadership & Lifelong Advocacy

November 7th, 2024

In Segment 1 of this episode of Harder Than It Looks, Alex Argudin, the new chair of the International Parking and Mobility Institute (IPMI), shares her leadership philosophy focused on empowering her team and bridging the parking industry with urban planning. She aims to drive tech advancements and legislative changes in parking while staying dedicated to community service.

In Segment 2, Barby Valdes McDaniel discusses her lifelong commitment to adults with special needs, inspired by her early experiences. At the WOW Center, she supports individuals in gaining life skills, community education, and employment, stressing the essential role of family support.

Podcast EP 20 Rewind: Parking Pros and Marketing Must-Knows

October 21st, 2024

In Segment 1 of this episode of Harder Than It Looks, we welcome Dani Crain and John D. Conway, industry legends and podcast hosts of ‘All Things Parking with Dani and John,” to share their experiences, hot industry takes, and diversity and supporting women in parking.

In Segment 2, Heidi Barber, our VP of Marketing, sits down with Kyle Lacy, CMO of Jellyfish, who shares his journey in marketing growing and scaling leading tech companies. In his segment, we discuss balancing creativity with revenue, the alignment between marketing and sales, personal branding, and strategies to avoid burnout.

Parker People Series:Tammy Baker, Managing Quality Customer Service

October 3rd, 2024

In this special series, we’re excited to feature some of our very own Parker People, by sharing their stories from previous episodes on our podcast.

Today, we’re focusing on Tammy Baker, COO, and the complexities of delivering exceptional customer service.

Podcast EP 19 Rewind: Big Ten Parking & Female Fleet Leadership

September 11th, 2024

In this episode of Harder Than It Looks, we welcome Ross Allanson, who is the Director of Parking at the University of Minnesota, Twin Cities Campus. Ross is an industry veteran, having been in parking since 1989. He shares his wisdom on alternative transportation, micro-mobility, and efficient event parking.

In segment two, we sit down with Kathy Wellik, CAFM and Senior Client Success Manager of Agile Fleet to talk about her experience in fleet management.

Podcast EP 18 Rewind: Equity, Engagement, and Enneagrams

August 28th, 2024

In this episode of Harder Than It Looks, we welcome Kenyata Smiley, Transportation Planning Department Manager at HNTB, who shares her inspirational journey from Chattanooga to leading multimodal transportation projects, emphasizing strategic planning, equity, and community engagement. She also discusses her work with the Conference of Minority Transportation Officials and Delta Sigma Theta sorority.

Parker People Series: Lynda Black, Tackling Talent Challenges

August 21st, 2024

In this special series, we’re excited to feature some of our very own Parker People, by sharing their stories from previous episodes on our podcast.

In this blog post, we dive into the world of frontline management with Lynda Black, Senior Operations Manager at our Indianapolis Call Center.

Podcast EP 17 Rewind: Unveiling Parking Challenges and Cross-Sector Innovations

August 15th, 2024

In this episode of Harder Than It Looks, Brandy Stanley shares her journey from a valet to a VP role at FLASH, discussing industry challenges, technological advancements, and community importance.

In segment two, Toph Day highlights Rally (use code: rallytoph to get a discounted ticket) and all the things that make this conference one-of-a-kind. He also shares insights into cross-sector collaborations, education shifts, and Indiana’s new growth-stage fund supporting scaling companies.

Podcast EP 16 Rewind: Championing Allyship & Equity and Servant Leadership

July 31st, 2024

In this episode of ‘Harder Than It Looks, Joseph shares his urban planning expertise, managing parking for over 43,000 students and staff, as well as his experience connecting students with new opportunities.

In the second segment, we explore crucial golf fundamentals with Todd Firestone, Head Golf Professional at Meridian Hills Country Club. Todd talks about his experience embodying servant leadership, and provides key tips about the importance of the starting position and large muscle engagement in golf swings.