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Category: Thought Leadership

9 Leadership Lessons from the Women at Parker Technology

March is Women’s History Month, a time to celebrate the contributions, expertise and leadership of the women who shape Parker Technology. 

From driving innovation and customer experience to leading operations, marketing, client success, quality assurance and technical services, women play a vital role in our growth, culture and success. 

To recognize them and all the work they do, we’re highlighting the lessons they’ve learned throughout their careers.

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How Our Team Brings Our Mission to Life

As we move through another year, we’re taking a moment to reflect on the mission that drives us every day:

“To optimize customer experience and revenue for our clients, and their customers, by providing a workflow platform and outsourced exception handling to manage operations more efficiently.”

This commitment is woven into everything we do, and each department within our organization plays a vital role in making it happen.

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Rick Serra & Brian

Podcast EP 27 Rewind: 50 Years of Parking Wisdom

In this episode, Brian Wolff interviews Rick Serra, Vice President at Premium Parking and co-founder of Allpro Parking. With over 50 years of experience in parking, Rick shares invaluable insights, anecdotes, and his journey from radio broadcasting to becoming a parking industry leader. 

From his early days as a parking attendant in Boston to building Allpro Parking into a trusted brand, Rick’s career exemplifies how hard work, strong relationships, and a focus on quality can create a lasting legacy.

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T2 Connect 2024

Enhancing the Parking Journey: Insights from T2 Connect 2024

At T2 Connect 2024, Brian Wolff, President and CEO of Parker Technology, and Larry Cohen, CAPP, Executive Director of Lancaster Parking Authority, shared valuable insights into navigating this transformation. 

With decades of combined experience, they explored how to improve the parking journey and create a seamless customer experience.

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Todd & Brian

Podcast EP 26 Rewind: Semper Fi – Veterans in Parking and Relationship Selling

In this episode, Todd Tucker, Chief Operating Officer of PRRS Parking/Asura Technologies, shares pivotal moments from his career, including his transition from parking operations to technology and his passion for innovation. From humble beginnings in West Virginia to becoming a Marine Corps veteran and earning multiple advanced degrees, Todd brings unparalleled insights into the evolution of parking and its future. 

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The Value of Trade Shows: Courtney and Shelley’s 2024 Experiences

Trade shows are more than just industry events—they are opportunities to connect, learn and grow, both professionally and personally.

Reflecting on their 2024 trade show experiences, Courtney Cooper, Events & Community Manager, and Shelley Bullock, Regional Sales Executive – East Coast, emphasized just how impactful these events are for their roles, our team and the industry.

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AI in Parker Technology's Bus Strat

Unlocking the Future: AI’s Role in Parker’s Business Strategy

Artificial intelligence (AI) is reshaping industries at an incredible pace, and businesses that fail to integrate it into their operations risk falling behind. At Parker Technology, we’re not just looking at AI as a trend, but as a transformative tool to enhance both our customer experience and internal efficiency.   

In this blog, we’ll share how AI has become a part of our operations and how it’s helping us shape processes and discover new opportunities.

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Parker Technology Journey Map

How We Transformed Parking, One Call at a Time

The history of Parker Technology can be traced all the way back to the early 2000s when parking operators began removing cashiers and replacing them with automated parking and revenue control systems (PARCS). At that time, the concept of replacing actual humans with virtual humans via technology became the focus of the company. Patents were filed for the novel use of two-way video technology in a parking facility when a parking customer experienced an issue. Multiple patents were eventually secured as automation became the norm in parking facilities. 

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