Category: Thought Leadership
Customer experience doesn’t just happen. It’s designed – intentionally or not.
That’s why Sarah Becherer (VP of Marketing at Ocra) and Heidi Barber (VP of Marketing at Parker Technology) presented at FUSION25 on one of the most powerful (and underutilized) tools for improving customer experience: Customer Journey Mapping.
In their session, From Entry to Exit: Customer Journey Mapping, they showed how mapping customer interactions with your brand can reveal friction points, fix internal misalignments, and even boost ROI.
Read More If you’ve ever had to convince a facility owner/operator (or your own team) that your idea is worth the money, time and headspace – then this FUSION25 session recap is for you.
In this session, Parker Technology’s CFO, Brian “Mo” Modiano and Tim Maginn, Principal of Certitude, LLC, joined forces to walk us through their tried-and-true “ROI Playbook.”
The main takeaway: ROI is not just about the math. It’s about alignment, clarity and creating a culture that thinks about value.
Read More Let’s be honest, building a high-performing culture isn’t about office perks or branded coffee mugs. It’s about leading with intention, showing up for your people and asking your team, “What can I be doing better to support you?”
During our FUSION25 session “Building a Culture of Excellence: Leadership Strategies for Success,” Ryan Givens, PTMP and Emma Ulmer tackled the topic of culture head-on. And if you think culture is just a buzzword, we kindly suggest you read on.
Read More In a world buzzing with digital notifications and constant online noise, there’s something deeply powerful about shaking someone’s hand.
The moment you find something in common over coffee, share a laugh at happy hour or make eye contact across the expo hall – that’s not just a connection. That’s a conversion (or retention) in motion.
Read More Parking is often the unsung hero (or villain) of any trip – whether it’s a quick errand or a big night out. A smooth, hassle-free parking experience can set a positive tone, while frustration over payment systems, malfunctioning equipment or lack of support can have the opposite effect.
Read More March is Women’s History Month, a time to celebrate the contributions, expertise and leadership of the women who shape Parker Technology.
From driving innovation and customer experience to leading operations, marketing, client success, quality assurance and technical services, women play a vital role in our growth, culture and success.
To recognize them and all the work they do, we’re highlighting the lessons they’ve learned throughout their careers.
Read More As we move through another year, we’re taking a moment to reflect on the mission that drives us every day:
“To optimize customer experience and revenue for our clients, and their customers, by providing a workflow platform and outsourced exception handling to manage operations more efficiently.”
This commitment is woven into everything we do, and each department within our organization plays a vital role in making it happen.
Read More In this episode, Brian Wolff interviews Rick Serra, Vice President at Premium Parking and co-founder of Allpro Parking. With over 50 years of experience in parking, Rick shares invaluable insights, anecdotes, and his journey from radio broadcasting to becoming a parking industry leader.
From his early days as a parking attendant in Boston to building Allpro Parking into a trusted brand, Rick’s career exemplifies how hard work, strong relationships, and a focus on quality can create a lasting legacy.
Read More At T2 Connect 2024, Brian Wolff, President and CEO of Parker Technology, and Larry Cohen, CAPP, Executive Director of Lancaster Parking Authority, shared valuable insights into navigating this transformation.
With decades of combined experience, they explored how to improve the parking journey and create a seamless customer experience.
Read More In this episode, Todd Tucker, Chief Operating Officer of PRRS Parking/Asura Technologies, shares pivotal moments from his career, including his transition from parking operations to technology and his passion for innovation. From humble beginnings in West Virginia to becoming a Marine Corps veteran and earning multiple advanced degrees, Todd brings unparalleled insights into the evolution of parking and its future.
Read More 
Skip to main content
