It’s exciting to think about how technology is reshaping the customer service experience. There’s no longer a need to wait hours or days to get answers to your questions. Help is always right at your fingertips.
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We live in a tech-infused world where the solution to every problem seems to lie in technology. But humans still need humans. Sometimes you just want to hear a voice of sympathy who’s happy to help.
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“Honesty and Integrity” is the heart of our core values, setting the stage for us all to be transparent and open while maintaining the dignity of those around us. For us to grow and evolve both personally and as an organization, we have to be honest with each other. It is essential to know how we each feel about policies and procedures, communication, the way we are treated, how we feel while at work…the entire package. Honesty and Integrity in all we do and say.
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Before working at Parker Technology as a Marketing Intern, my knowledge of the parking industry was very slim. During my first few days, I was shocked by how big the industry is and how it is still growing so rapidly. Whenever I went to park my car, it never occurred to me that a company like Parker Technology was out in the world helping people, even in places you’d least expect it. However, now it is all I think about when I’m driving around and see a garage. I wonder to myself, “do they utilize Parker,” and if not, we should talk to them! One could say this is a blessing or a curse, but at least I’m in good company, as the team I work with has the same thoughts while driving around any city with paid parking.
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A truly excellent customer experience can make or break a company’s success—especially today. Just as the things a company is capable of providing have evolved with time, so have customer behaviors. Today’s consumers are more discerning than they once were. They not only expect high-quality products, but they also expect high-quality service.
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It’s no secret that the past couple of years have significantly affected the way we live and work. As a result, individuals across all industries have had to find new ways to make this “new normal” work. In most cases, it meant a switch to a remote, work-from-home lifestyle that required new tools and strategies to fully automate systems conducive to this kind of working environment.
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The pandemic has affected nearly every industry in some way. Over the past two years, we’ve all adjusted and adapted to get back to business and our daily lives. However, our industry, the parking industry, has been particularly affected.
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Of course, the concept of A+ service is much different than putting it into practice. To start, think of the end-to-end experience and how best to make that happen.
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Today’s customers have higher expectations than ever before. In the world of parking, this means they want to find and access parking garages with ease without the need to interact with staff. However, when they do need help, they want it on-demand. Essentially, they want services they can access independently with the illusion that no one is around but can get help when and if they need it at the push of a button.
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Expectations are changing, and so should your products and services. Newer and younger generations have been raised on technology. Thus, how they interact with it and what they expect from it is different from previous generations. Millennials and Gen Z, for example, are much more adept at using technology and may not struggle with it or require much assistance.
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