Consistent and quality customer experiences are key to running a successful business. Each and every customer experience is important. In the age of digital media and online reviews, dismissing an outlier negative experience can quickly turn into a tarnished brand reputation. Just a couple of bad customer experiences can be amplified, damaging your brand and your bottom line.
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Every company needs an efficient business system or process comprised of best practices, principles, and guidelines to optimize daily operations. A quality system will not only benefit your staff, but if you align your priorities with operations, you will consistently deliver a satisfactory customer experience.
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92% of customers have been found to abandon a brand or service after only 2–3 bad experiences. The key to retaining customers and building brand loyalty is superior customer service. If you don’t have the staff available to attend your garage 24/7, it’s essential to have a backup plan, such as an automated system that offers live assistance at the push of the button for those times when a staff member can’t always be there in person to help.
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Once you’ve come up with the criteria for your quality program and start implementation, the next steps are to ensure that priorities are in alignment with your operations. When needs are being met, and everything is in alignment, you will continually provide an excellent customer experience.
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At Parker Technology, we believe that a quality program is the key to providing excellent customer service—and you don’t need to have a lot to succeed. Good customer service and experiences are about quality, not quantity. No matter the size of your business, you can meet your customer’s needs and perform at a high level by ensuring your team focuses on the right priorities and goals.
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Whether you manage a parking garage, online store, or really any type of business or service involving customers, managing customer reviews is not only prudent, but also essential. Customer reviews provide a window into a company’s service and commitment, or lack thereof, to its customers. Reviews are one of the first tools potential customers will […]
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Four steps to dazzling your customers every time. A consistently excellent customer experience does not happen by accident. It is a result of identifying how the experience can be improved, then building a well-thought-out plan that utilizes tools and technology, and continuously improving over time. 1. Identify How Your CX Can Be Improved Taking a […]
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The customer experience is top-of-mind in the parking industry, but why does it matter so much? Read on for why you should strive to dazzle your customers, every single time.
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At Parker, we take pride in our work, and care deeply about our core values. In fact, they guide everything we do, from how we serve our customers, to our quality assurance program, to hiring and training. When we bring on a new employee to Parker, we’re really looking for someone who embodies our core […]
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What gets measured, gets managed. “You can talk about something all day long, but if you don’t put some data behind it and actually measure it, it will not show that it’s important.” Tammy Baker, Vice President of Client Experience Developing a quality program is an important part of ensuring your team accomplishes priorities and […]
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