Your brand is much more than its aesthetic identity. It communicates your company’s vision and purpose. It is the story that differentiates your parking operation from your competitors. A brand also explains its promise to its customers and how it fulfills it. A strong brand identity should earn the trust of your target audience so they choose your business.
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In the dynamic world of business, effective management is a key component of success, and this holds true even in seemingly unconventional sectors like parking management.
In a recent episode of “Harder Than It Looks: Parking Uncovered,” Brian sat down with Lynda Black, a call center manager based in Indianapolis. The focus of their discussion? The common challenge of finding and retaining top-tier talent, particularly on the frontline.
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Here at Parker Technology, we say our people are our power. We cannot provide superior customer service to our customers without our committed customer service representatives (CSRs).
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Sometimes meaningful collaboration can even mean partnering with organizations you may have previously thought of as competitors. After all, it’s far better to fully serve your customer’s needs and foster positive, lasting relationships with them by partnering with a “competitor” that complements their facility’s particular skill set than it is for either organization to provide substandard service and lose a customer forever. At the end of the day, if you’re serving the customer’s needs, it’s a win for everyone.
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Parking can be such a multi-faceted enterprise. If you work in parking operations, odds are high that you’ll work with dozens of different vendors to address a wide range of needs—everything from software implementation to government compliance, car detailing, facilities maintenance, and more.
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CampusParc at The Ohio State University is the parking operator at one of the largest campus parking systems in the country and are responsible for overseeing all parking assets, including maintenance and operation of the parking facilities. They work hard to facilitate an easy and efficient parking experience for every member of the university community.
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At any size company, one of the most challenging aspects of growth is maintaining the proper ratio of employees.
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We realize that not everyone needs our customer service team to answer calls 24/7, or at all for that matter. We also realize there’s a common misconception that we’re purely a services company, when in fact, we’re a software-ledservices company. One of the reasons our customer service team is so effective at handling inbound customer service calls is because of the robust and flexible software platform we’ve built and refined over the years.
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As fall approaches, so does the last half of our trade show season. Last year’s trade shows were a resounding success, leaving us with unforgettable memories and eager anticipation for what this year has in store.
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Over the past decade, our value has evolved. We started as a command center and have transformed into the industry-leading customer experience software solution we are today. We are invaluable to our customers because we help them enhance their customer experience, collect more revenue and improve their operational efficiency. This is our value.
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