Expectations are changing, and so should your products and services. Newer and younger generations have been raised on technology. Thus, how they interact with it and what they expect from it is different from previous generations. Millennials and Gen Z, for example, are much more adept at using technology and may not struggle with it or require much assistance.
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Consistent and quality customer experiences are key to running a successful business. Each and every customer experience is important. In the age of digital media and online reviews, dismissing an outlier negative experience can quickly turn into a tarnished brand reputation. Just a couple of bad customer experiences can be amplified, damaging your brand and your bottom line.
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Every company needs an efficient business system or process comprised of best practices, principles, and guidelines to optimize daily operations. A quality system will not only benefit your staff, but if you align your priorities with operations, you will consistently deliver a satisfactory customer experience.
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At Parker Technology, we believe that a quality customer experience is essential for growth and success. And the key to providing excellent customer service? 24/7 on-demand assistance. When your garage is left unattended, our team of friendly customer experience representatives is always available to answer your customer’s calls for help.
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92% of customers have been found to abandon a brand or service after only 2–3 bad experiences. The key to retaining customers and building brand loyalty is superior customer service. If you don’t have the staff available to attend your garage 24/7, it’s essential to have a backup plan, such as an automated system that offers live assistance at the push of the button for those times when a staff member can’t always be there in person to help.
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La’Nesha Miller has been with Parker for years, and has continued to work her way up and do great things! We couldn’t imagine our call center without her. La’Nesha is dedicated to the people at Parker, always looking for ways to encourage the team, acknowledge work anniversaries and birthdays, and lift up her teammates with inspirational messages and tips for growing. She is truly a relational leader, and is dedicated, compassionate and the epitome of empathy and kindness. Fun Fact: La’Nesha represents our brand so well, you’ll see her lovely face on demo calls, in videos, cut sheets, LinkedIn and many other places. You hardly ever see her without a smile!
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Once you’ve come up with the criteria for your quality program and start implementation, the next steps are to ensure that priorities are in alignment with your operations. When needs are being met, and everything is in alignment, you will continually provide an excellent customer experience.
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At Parker Technology, we believe that a quality program is the key to providing excellent customer service—and you don’t need to have a lot to succeed. Good customer service and experiences are about quality, not quantity. No matter the size of your business, you can meet your customer’s needs and perform at a high level by ensuring your team focuses on the right priorities and goals.
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Ryan Givens is the newest edition to our sales team, but he’s certainly not new to parking! He comes to us with over 12 years in this industry, with an operations and university parking background. He is also the only proud employee with a CAPP certification. Funny story, Ryan actually used to be our customer while at Penn State University – that’s how we met him and first started to build a relationship. We’re thrilled to have flipped him from customer to employee! Ryan is known for his follow-through, integrity and love of the Indianapolis Colts.
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Implementing core values into your company’s everyday operations is critical to supporting the vision and mission of its leaders. By working a set of principles and beliefs into what you do, you can more effectively shape a healthy, inspiring, and hard-working company culture. And by boosting the mood and efficiency of the internal environment, you will naturally boost the success externally. If your employees are happy, your customers will be as well.
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