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Tag: customer experience

Kent, Ethan & JG

Don’t Get Left Behind: Using Technology to Enhance Your Operations

Technology is everywhere in parking. But with new platforms, tools and integrations emerging at a rapid pace, the big question for operators is, “How do you know what’s worth adopting and what’s just another shiny object?”

That was the focus of the FUSION25 session Don’t Get Left Behind: Using Technology to Enhance Your Operations, featuring Kent King (VP of Sales, Parker Technology), Ethan Glass (CEO & Co-Founder, Ocra) and JG Biebighauser (CRO, TEZ Technology).

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Adam Jones & Brian Wolff

Breaking the Barrier: Lessons in Gateless Parking

When it comes to parking, the endgame is simple: get people in quickly, get them out quickly and make sure they know they still need to pay for the privilege. 

But when you remove the gates, literally, the playbook changes. 

In our recent IPMI session, Adam Jones and Brian Wolff shared insights from managing gateless parking in two very different cities: Tempe, Arizona and Detroit, Michigan. The journey has been anything but “set it and forget it,” and the lessons learned along the way are shaping the future of gateless technology in real-world operations.

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From Entry to Exit: Why Customer Journey Mapping Matters

Customer experience doesn’t just happen. It’s designed – intentionally or not.

That’s why Sarah Becherer (VP of Marketing at Ocra) and Heidi Barber (VP of Marketing at Parker Technology) presented at FUSION25 on one of the most powerful (and underutilized) tools for improving customer experience: Customer Journey Mapping.

In their session, From Entry to Exit: Customer Journey Mapping, they showed how mapping customer interactions with your brand can reveal friction points, fix internal misalignments, and even boost ROI.

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ROI Playbook – Turning Insights Into Value

If you’ve ever had to convince a facility owner/operator (or your own team) that your idea is worth the money, time and headspace – then this FUSION25 session recap is for you.

In this session, Parker Technology’s CFO, Brian “Mo” Modiano and Tim Maginn, Principal of Certitude, LLC, joined forces to walk us through their tried-and-true “ROI Playbook.”

The main takeaway: ROI is not just about the math. It’s about alignment, clarity and creating a culture that thinks about value.

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Podcast EP 36 Rewind: “You’re Going to Ruin Our City!”

In this episode, host Brian Wolff is joined by Kenzie Coulson, Parking and Mobility Consultant at Walker Consultants, known for leading high-stakes projects like Park City’s paid parking rollout and Salt Lake City’s City Creek parking overhaul. 

Kenzie shares behind-the-scenes stories about transforming emotionally charged parking environments, navigating complex municipal politics, and balancing leadership with vulnerability. Listen in to learn why “parking is never just about parking,” and how understanding human dynamics can drive operational success.

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IPMI Happy Hour 2024

Why Real, Human Interaction Still Wins in Business

In a world buzzing with digital notifications and constant online noise, there’s something deeply powerful about shaking someone’s hand. 

The moment you find something in common over coffee, share a laugh at happy hour or make eye contact across the expo hall – that’s not just a connection. That’s a conversion (or retention) in motion.

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Parking Base + Parker Technology API Integration

Parker Technology has partnered with Parking Base to roll out a brand-new API integration – and we’re pretty excited about it. 

This integration brings some great benefits to the table for both gated and gateless parking operations.

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Podcast EP 29 Rewind: Turning Frustration into Growth

In this episode, Brian Wolff sits down with Cindy Campbell, Senior Training Development Specialist at the International Parking and Mobility Institute (IPMI). With over 40 years of experience spanning law enforcement, parking and training, Cindy shares her inspiring journey from policing to becoming one of the parking industry’s most passionate educators.

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Kevin + Brian Ep Thumbnail

Podcast EP 28 Rewind: Beyond the Page

In this episode, Brian Wolff welcomes Kevin Uhlenhaker, CEO and Publisher of Parking Today Media. Kevin’s remarkable journey spans from his early days as a developer to becoming a pivotal voice in the parking industry, with two successful company exits and the recent acquisition of Parking Today Media.

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