Leadership 101: Fierce Determination

In today’s rapidly evolving business landscape, effective leadership is the bedrock of success. Whether you’re at the helm of a parking services company or leading a multinational corporation, the challenges of navigating an increasingly competitive market and retaining top talent can be daunting.

At Parker Technology, we understand these obstacles all too well. We face specific challenges due to our extraordinary 70% growth rate, coupled with a demanding call center environment. In the face of such formidable challenges, what sets apart successful leaders and their organizations? The answer lies in one powerful trait: fierce determination.

Fierce determination is not just an abstract concept; it is what fuels our resilience and propels us forward. As leaders, it allows us to rise above difficulties, to stay unwaveringly focused on our mission, and to go the extra mile for both our employees and clients. In this blog, we delve into the significance of fierce determination and its pivotal role in shaping our company’s success story.

Unraveling the Hiring Conundrum: Why Is It So Hard Right Now?

Recently, the talent landscape has undergone unprecedented shifts, making the process of hiring and retaining skilled professionals increasingly challenging. The US job market, in particular, has been characterized by a unique set of circumstances.

Notably, the number of job openings has consistently outnumbered the amount of unemployed individuals. Earlier this year, there were a staggering 10.5 million job openings and only 6 million officially unemployed people, leading to more than 1.7 million unfilled positions for every job seeker! As a result, businesses across industries are facing heightened competition to fill crucial openings with the right talent.

Navigating Turnover and Employee Burnout

Employee turnover and burnout continue to be persistent issues, casting a shadow of uncertainty over the business landscape. This trend, observed widely in 2022, continues to impact companies in 2023, presenting leaders with a myriad of unforeseen challenges.

At Parker Technology, we recognize the importance of brutal honesty during the hiring process. The call center industry, with historically high turnover rates, ranging from 30% to 45%, has led us to adopt a distinct approach to finding the right fit. We try everything we can in order to help a CSR see what the calls will be like and try to sift through the pleasantries of the interview to see if they will really be able to make it.

Fierce determination becomes an integral part of our hiring process, allowing us to seek candidates who embody our core values: honesty, integrity, excellence in communication, a servant’s heart, and critical thinking.

Furthermore, we pride ourselves on nurturing our existing employees, constantly acknowledging their efforts through recognition, rewards and career advancement opportunities.

A Resilient Outlook: Overcoming Obstacles with Fierce Determination

In any journey, obstacles are inevitable. As leaders, it is our responsibility to instill resilience within our team and cultivate an unwavering spirit to face adversity head-on.

At Parker Technology, one of our fundamental leadership tasks is to use fierce determination as a tool to persevere through challenges. This resilience empowers our dedicated employees to navigate the path to success despite setbacks. There is always a way, we just have to be rugged enough to find it! 

Staying True to Our Vision: Nurturing Tenacity

Staying true to our vision and mission is at the core of our identity. Our unwavering focus allows us to retain our tenacity, enabling us to achieve desired outcomes even in the face of barriers.

Our mission to be the video customer experience platform of choice for the parking industry drives our every action.

To achieve that, we create a human connection that bridges the gap between our clients and their parking guests, fostering the same strong human connection among our team members. We believe in hard work, cooperation, and collaboration, while also encouraging our team members to take breaks to remain energized in fulfilling our mission.

Going Above & Beyond: The Mark of True Leadership

At Parker Technology, our leadership is driven by an unwavering commitment to our clients. Day-to-day struggles do not deter us; instead, they fuel our determination to deliver on our promises. Our tenacious and dedicated team comes together to support one another and make the necessary changes to scale and support growth while upholding the integrity of our commitment to you, our valued clients.

The Human Connection: Embracing Innovation with Heart

While automation has taken over the parking industry, we believe that every business endeavor still relies on the human touch. Therefore, we are fiercely determined to maintain that human connection, creating a strong team and delivering an exceptional client experience.

If you’re seeking a customer experience solution that embraces innovation while recognizing the value of human interaction, you can count on us. Contact us to learn more.

Tammy Baker

Tammy Baker

COO

Tammy Baker has 25 years of experience in process improvement, team management, systems, change management, training and inventory control. She holds a B.A. in Organizational leadership and Supervision from IUPUI.