Maximizing the Value of the Parker Technology Solution 

We say this all the time, but in today’s parking industry, creating seamless and efficient customer experiences is key to success. 

We understand this better than anyone. That’s why our platform is designed to document procedures, efficiently inform staff and record the data from the interaction for future use.  With the correct tools, Customer Service Representatives can easily address issues and enhance customer satisfaction in the lane, then our platform uses the call data to provide an important look into failures causing exceptions in the facility.  This knowledge gives parking operators a powerful edge in delivering an exceptional parking experience. 

How can you ensure you’re maximizing the potential of our solution? Here are some tips to help you unlock its full value: 

1. Understand the Core Features 

Our solution bridges the gap between technology and customer support by offering a robust suite of platform functionalities that provides efficient guidance and software integrations that enable support staff to successfully assist motorists. 

Whether customers are facing equipment issues, payment challenges or communication barriers, our features empower your customer service team to resolve issues efficiently and get customers on their way. 

Key Platform Features: 

  • API Functionality: Seamlessly integrate with your existing parking and revenue control systems 
  • Mobile Queue: Operators can answer calls directly from a smartphone, allowing for real-time support even on the go 
  • Mobile Endpoint: Simplify customer access to support with QR codes at lots or pay stations 
  • Translation: Break down language barriers with translation capabilities that enable CSRs to communicate with guests in their native language 
  • Text-to-Pay: Provide another way for your customers to resolve payment issues quickly, so they can get on their way without unnecessary delays. 
  • Patented Two-Way Video: Offer face-to-face communication for a more personal touch 
  • Real-Time Call Data and Recordings: Monitor and evaluate performance to improve quality assurance 
  • Portfolio Reviews: Leverage data insights to track equipment issues, optimize operations and ensure consistent quality 

By combining these functionalities with your operational goals, enabling your team to deliver exceptional service by helping to deliver a seamless parking experience. 

2. Tailor the Platform to Your Specific Needs 

No two parking operations are alike. Whether you’re managing a busy urban garage, a university campus or a hospital parking operation, customization is crucial. 

Our solution allows you to: 

  • Set up custom forms and FAQs for your customer service team 
  • Create unique toolsets that align with your operational goals 
  • Adapt service hours and escalation protocols based on your needs 

By tailoring these features to your facility, you’ll ensure that your staff has the information they need to consistently deliver an elite experience for your customers. 

3. Leverage Real-Time Analytics 

Parker Technology’s data reporting tools are more than just numbers; they’re a window into your operation. Use these insights to: 

  • Identify peak usage times and adjust staffing levels accordingly 
  • Pinpoint recurring issues or customer pain points 
  • Track performance metrics to improve operations 

Analytics empower you to make data-driven decisions that enhance both customer satisfaction and operational efficiency. 

4. Integrate with Existing Systems 

One of Parker Technology’s strengths is its ability to integrate seamlessly with many PARCS providers. Work with your IT team and our support team to ensure smooth integration, enabling a unified experience for both staff and customers. 

5. Act on Customer Feedback 

Your customers are your most valuable source of insight. Use Parker Technology to gather feedback and learn where you can improve: 

  • Monitor interaction logs: Review transcripts of intercom calls to spot trends or recurring complaints 
  • Request feedback: Use follow-up surveys to gauge customer satisfaction 

By acting on this feedback, you’ll demonstrate your commitment to excellent service and improve customer loyalty. 

6. Stay Up-to-Date with Innovations 

We are constantly evolving to meet the changing needs of the parking industry. Stay informed about the latest updates and features by: 

  • Signing up for newsletters and announcements 
  • Participating in webinars hosted by Parker Technology 
  • Collaborating with our support team to test and implement new solutions 

Remaining proactive ensures you’ll always be ahead of the curve, delivering state-of-the-art service to your customers. 

Putting it in Action

Parker Technology isn’t just a tool—we are a strategic partner for your parking operation. By understanding the features, customizing the platform and leveraging data, you can unlock its full potential. 

With Parker Technology at your side, parking flow becomes more than a necessity; it’s an experience worth talking about.

Tammy Baker

Tammy Baker

COO

Tammy Baker has 25 years of experience in process improvement, team management, systems, change management, training and inventory control. She holds a B.A. in Organizational leadership and Supervision from IUPUI.