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As we move through another year, we’re taking a moment to reflect on the mission that drives us every day:
“To optimize customer experience and revenue for our clients, and their customers, by providing a workflow platform and outsourced exception handling to manage operations more efficiently.”
This commitment is woven into everything we do, and each department within our organization plays a vital role in making it happen.
Marketing: Understanding and Connecting with Our Customers
“In order to effectively market our solution, we must first understand the needs of our customers. We’re constantly looking at how to better partner and provide additional value.”
Heidi Barber
VP of MarketingOur Marketing team works tirelessly to ensure that our message resonates with the right audience, at the right time. They analyze customer needs, craft compelling stories and build partnerships that strengthen our brand and enhance the value we provide.
By staying attuned to industry and non-industry trends and customer feedback, they help us continually refine our approach to meet evolving expectations.
Operations: The Engine Behind Service Delivery
“Our Operations team is the delivery mechanism for the service side of our Mission and Vision. We put the information and tools from all areas of the business to their highest use.”
Tammy Baker
COOThe Operations team is the backbone of our service delivery, ensuring that our solution is executed efficiently and effectively. By coordinating across departments and leveraging data-driven insights, Ops optimizes performance and ensures seamless experiences for our clients. Their ability to transform strategic plans into operational success keeps us moving forward.
Product: Innovating for a Better Future
“Our product team is obsessed with making parking better for everyone. We listen to what our clients need, keep an eye on where the industry is heading, and build software that makes a difference.”
James Paden
CPOInnovation is at the core of our Product team’s work. They continuously seek ways to enhance our technology, streamline user experiences and anticipate the future needs of the parking industry.
Currently, we are working on projects in collaboration with leading tech partners, integrating API solutions to create a more seamless parking experience. Additionally, we are exploring the incorporation of AI to revolutionize parking management, offering smarter, more intuitive solutions that enhance efficiency and convenience for all stakeholders.
Sales: Connecting Operations with the Right Solutions
“The Sales Team plays a critical role in fulfilling our Mission through outreach and engagement, ensuring that our services match with businesses that will benefit from optimized customer experiences.”
Kent King
VP of SalesOur Sales team plays a crucial role in expanding our reach and impact. Through strategic outreach and meaningful engagement, they connect operations with solutions that improve customer experience and drive revenue. Their deep understanding of our services and their ability to align them with client needs make them essential to our growth and success.
A Shared Vision for the Future
Every day, we are inspired by our vision of becoming the “customer experience solution of choice in parking.” Our departments work in sync to make this vision a reality, each contributing their expertise and passion to create meaningful impact.
We are grateful to all the amazing people on the Parker Technology team, and to our customers and partners who have shared this journey with us. Your support and feedback drive us to continually improve and innovate.
Please continue to reach out to us and provide feedback for us to use to make our solution even better.