Podcast EP 21 Rewind: Smart Cities, Purposeful Leadership & Lifelong Advocacy

“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry.

We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.

Today, we’re rewinding and recapping Episode 21: Smart Cities & Purposeful Leadership with Alex Argudin and Lifelong Advocacy with Barby McDaniel.

In Segment 1 of this episode of Harder Than It Looks, Alex Argudin emphasized her leadership philosophy of empowering her team and promoting collaboration between the parking industry and urban planning sectors. As the new chair of the International Parking and Mobility Institute (IPMI), Alex aims to drive legislative changes and technology advancements in parking, all while remaining committed to community service.


In Segment 2, we sit down with Barby Valdes McDaniel, who shares her lifelong dedication to serving adults with special needs, inspired by her early experiences. She detailed her impactful work at the WOW Center, providing life skills, community education, and employment opportunities for individuals with special needs, as well as the importance of family support.

Meet Our Guests:

Alex Argudin

CEO of Miami Parking Authority (MPA)

Alejandra “Alex” Argudin brings visionary leadership to the parking industry as the CEO of the Miami Parking Authority (MPA). Known for innovative strategies, Alex has redefined MPA by integrating micromobility, fostering public-private partnerships, and implementing smart-city technologies to optimize urban curb management and enhance mobility across Miami’s core.

Her commitment to community well-being and sustainable development drives her focus on solutions that improve quality of life for Miami residents. In addition to her work at MPA, Alex chairs the International Parking and Mobility Institute’s Board, The WOW Center, and serves on Florida International University’s President’s Council, championing a future of economic and social progress.

Barby Valdes McDaniel

Associate Director of The WOW Center

As Associate Director of The WOW Center, a program supporting adults with intellectual disabilities, Barby has dedicated over 30 years to empowering the community. A Miami native with a love for the outdoors and family, she brings a servant-leader approach, believing those she serves shape her as much as she guides them.

At WOW, she supports staff, designs innovative programs, and leads families and new participants through the admissions process. A proud mother of two, she is also an active community volunteer, striving for a future where individuals with disabilities are celebrated and fully included in all areas of life.

You Won’t Want to Miss These Clips:

Segment 1 with Alex Argudin:

  • Alex’s Early Career Journey (02:02)
  • Transition to the Parking Industry (04:28)
  • Challenges and Growth in the MPA (07:31)
  • Leadership and Modern Management (11:43)
  • Innovations and Future Plans (12:43)
  • Smart Cities and Technological Advancements (32:00)
  • The Curb and EV Challenges (34:43)
  • Legislation and Policy Hurdles (39:10)
  • Smart City Initiatives (40:41)
  • Balancing Work and Family (49:54)

Segment 2 with Barby Valdes McDaniel

  • A Life-Changing Experience (01:09:19)
  • The Impact of Special Needs Individuals (01:19:49)
  • The Hospice Detour (01:25:30)
  • Supporting Special Needs Families (01:29:32)
  • How to Get Involved with the WOW Center (01:33:50)

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Katelyn Perman

Content Marketing Manager

Katelyn Perman has 3+ years of experience in marketing, specializing in social media strategy, email campaigns, graphic design and copywriting. She holds a B.S. in Strategic Communication and Human Communication Studies from Indiana Wesleyan University.