Maybe you noticed…we unveiled a new brand campaign last quarter! Officially released at the Parking Industry Expo the week of March 27th, our brand refresh reflects the company’s transformation over the last several years to a technology-led services company, reliant on both people and technology to deliver an excellent customer experience.
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Current and emerging technologies are finding their way into every aspect of our lives. The world of parking is no exception. Tech helps parking operators use space more efficiently, which makes it an asset in crowded urban areas where square footage is at a premium. And of course, technology has the power to make parking more convenient for drivers.
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When John Crawford, CAPP began his role as Parking Manager of the City of Colorado Springs, the municipality was in the process of updating PARCS equipment and transitioning to a 24/7 parking operation. “I wanted a way to be able to efficiently provide customer service as we were taking on all these new responsibilities,” he said. John was familiar with Parker Technology’s solution. “I reached out to set up [the solution] at all the different gate equipment.”
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When the first commercially available cars hit the road in the United States in the early 1900s, they revolutionized American life. By 1929, there were 23 million cars on American streets and thoroughfares. While automobiles increased convenience, they also introduced some logistical challenges, including traffic management, road rules and (of course) parking.
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Any company that hopes to continue growing can do so by prioritizing its most valuable asset: its people. At Parker Technology, our people are our power. Every employee brings a unique skillset to the table, and developing talent is paramount to the advancement of our mission.
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At Parker Technology, we strive to create an exceptional customer experience (CX) for your parking patrons. We also work to ensure your organization is operating efficiently and effectively. Those three aspects — customer experience, operational efficiency and effectiveness — are inextricably linked.
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Technology is changing faster than ever and so are customers’ expectations. In the growing and dynamic parking industry, you need to stay in tune with both. Being efficient in the “new” world of parking means effectively balancing people and technology.
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We’re thrilled to announce that our software platform and two-way video functionality are now fully integrated with Amano ONE PARCS equipment. This integration takes our solution and adds another layer of convenience for parking management and end-users.
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Urgency. Timeliness. Consistency. Each of these plays a key role in an airport environment, where time is always of the essence. “When we’re dealing with something along the lines of an airport, it’s the same as if you’re dealing with a hospital or medical facility. This is such an entity. You want to ensure that your customers are taken care of in the most professional manner possible,” says Kaitlin Witkowski, Operations Manager at Platinum Parking Canada.
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Parker Technology has officially entered into a strategic alliance with Ocra! And together, we’re introducing our innovative partner API to better serve customers experiencing redemption and access issues with third-party reservations.
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