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“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry.
We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.
Today, we’re rewinding and recapping Episode 22: How Nicole Hankins Embraces Change & Opportunity, and Anti-Poaching in Africa with Ava Wettrick.
In Segment 1 of this episode of Harder Than It Looks, Brian Wolff sits down with Nicole Hankins, a Women in Parking Impact Award recipient who has lived all around the contiguous and non-contiguous United States! She shares her transformative career journey, underscoring the importance of team collaboration, people-centric leadership, and diversity initiatives.
In Segment 2, our very own Courtney Cooper, Events + Community Manager, sits down with rising entrepreneur Ava Wettrick where she offers insights into overcoming challenges and creating networks through curiosity and persistence.
Meet Our Guests:
Nicole Hankins
Steering Team Chair, Women in Parking
Nicole Hankins is a senior executive known for building business, operational, and people frameworks that transform organizations. With 25 years of experience, Nicole has driven significant growth and profitability across diverse geographies, markets, and industries, contributing to substantial business expansion and high-value Tier 1 national accounts.
A dedicated advocate for women’s leadership, Nicole was the inaugural recipient of the WOMEN IN PARKING IMPACT AWARD for her efforts in advancing women in leadership, fostering inclusion, and promoting diversity. She has served on boards for Women in Parking, BOMA International (Hawaii), the American Cancer Society, and the Global Advisory Council for the USO, building programs that empower women and help organizations launch their own leadership initiatives.
Ava Wettrick
VETPAW Podcast Producer
Ava Wettrick is a seasoned interviewer and podcast producer with a flair for storytelling and a passion for connecting with audiences. With a proven track record of producing over 150 episodes for her podcast, MentorZ, and Young and Profiting Media, Ava has had the privilege of crafting interviews for high-profile clients, including CEOs and iHeart Radio hosts. Her prowess in podcast marketing is underscored by a LinkedIn network of 22k, attracted by her insightful and journey-driven content.
You Won’t Want to Miss These Clips:
Segment 1 with Nicole Hankins:
- Nicole’s Career Beginnings (01:57)
- Operational Excellence and Team Building (05:45)
- Leadership and Mentorship (08:06)
- Diversity and Inclusion Initiatives (23:55)
- The Importance of Showing Up (36:03)
- Embracing Change and Opportunities (38:13)
- The Power of Teamwork (40:36)
- Challenges and Growth in the Parking Industry (44:06)
- The Value of the Parking Industry (46:35)
- Balancing Work and Personal Life (48:37)
Segment 2 with Ava Wettrick:
- Challenges and Misconceptions of Gen Z (01:01:03)
- Mentorship and Personal Growth (01:11:21)
- Family Influence and Aspirations (01:12:10)
- Entrepreneurial Journey and Challenges (01:16:27)
- Creating the VETPAW Podcast (01:21:06)
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Katelyn Perman
Content Marketing Manager
Katelyn Perman has 3+ years of experience in marketing, specializing in social media strategy, email campaigns, graphic design and copywriting. She holds a B.S. in Strategic Communication and Human Communication Studies from Indiana Wesleyan University.