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“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry.
We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.
Today, we’re rewinding and recapping Episode 23: Leading with Vulnerability: Max Yoder & Tiffany Sauder on Life’s Toughest Choices.
In segment one, Max Yoder (author, entrepreneur, and CEO) shares his repertoire of experiences, from co-founding Lessonly in 2012, to sharing personal stories from his upbringing, including his parents’ divorce and remarriage and his motivations rooted in financial security. Max also dissects the importance of company culture, core values, and vulnerability in leadership.
Brian switches gears to talk with Tiffany Sauder, CEO of Element Three and host of Scared Confident, along with five other commitments. Tiffany discusses how she balances several high commitment and high-stress roles, including motherhood, entrepreneurship, leadership, public speaking, and her podcast (which highlights lessons learned through her first 20 years in her career) through effective prioritization and outsourcing.
Meet Our Guests:
Max Yoder
Author, Entrepreneur and CEO
Max Yoder is a visionary Indianapolis entrepreneur and thought leader who co-founded Lessonly in 2012, where he served as CEO for a remarkable decade. Under his leadership, Lessonly evolved from a startup into a thriving company with 300 dedicated employees and an impressive $30 million in annual revenue.
Beyond his success in business, Max is also an accomplished author. His book Do Better Work became an Amazon #1 best-seller in the Business Teams and Workplace Behavior categories, offering invaluable insights to leaders and teams striving to create more meaningful and effective work environments. Through his writing and leadership, Max continues to inspire others to pursue excellence in both their personal and professional lives.
Tiffany Sauder
CEO of Element Three and Host of Scared Confident
Tiffany Sauder is a wife, mom, entrepreneur, CEO, board member, investor, podcast host and keynote speaker. For twenty years, she and her husband have been building their companies and their family on the exact same timeline. That means four kids, three businesses and two careers, all building towards one abundant Life of And. Today, Tiffany spends her time helping two career families move from chaos to connection.
You Won’t Want to Miss These Clips:
Segment 1 with Max Yoder:
- Max Yoder’s Background and Achievements (00:32)
- Personal Insights and Early Life (03:16)
- Entrepreneurial Journey and Lessons Learned (06:28)
- Post-Lessonly Life and Personal Growth (32:33)
- The Concept of ‘See It, Be It’ (41:34)
- Embodying Virtues and Self-Compassion (41:54)
- The Complexity of Parking (43:42)
- Facing Fears and Personal Growth (47:59)
- Selling a $30 Million Software Company (51:03)
- Helping Others and Family Love (52:44)
Segment 2 with Tiffany Sauder:
- Balancing Family and Career (01:00:16)
- Handyman Hacks (01:15:21)
- Financial Choices and Support (01:17:20)
- Journey to Element Three (01:19:28)
- Leadership Lessons (01:23:50)
- Transitioning Roles (01:39:44)
- Making Friends with Hard (01:42:56)
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Katelyn Perman
Content Marketing Manager
Katelyn Perman has 3+ years of experience in marketing, specializing in social media strategy, email campaigns, graphic design and copywriting. She holds a B.S. in Strategic Communication and Human Communication Studies from Indiana Wesleyan University.