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There is no denying that technology and digital automation have made many aspects of our lives easier and more convenient. However, there is such a thing as too much technology. Or rather, too many screens and not enough human interaction.
Digital Parking Solutions Should Not Mean “Less Human”
Like so many others, the parking industry has rapidly welcomed the invention of technology and digital automation. Understandably, if automating your processes means you can get more customers in and out faster, thus allowing you to make more money, why wouldn’t you upgrade your systems?
The problem with digital automation, however, is that some companies make the upgrades and then assume that the “robots” or technology will do all the work for them. But this is where things go wrong.
You should digitize your processes to make them more efficient and help you save and make more money, yes. But that doesn’t mean you can completely cut out the human component.
If anything, you should use the technology to elevate what your employees are capable of so they can provide even better customer service and experiences. And the parking industry is no different.
In today’s fast-paced world, automated parking services are a must, but it is still crucial that you maintain that human component when customers need a friendly helping hand. If you simply rely on the technology, your customers can easily become dissatisfied and frustrated when they have issues that the technology can’t solve.
Customers Value Human Interactions
Human connection is a powerful thing, and customers still want it. They do want technology that makes their lives easier, but they also still value human interactions with live customer service reps.
Research has shown that 90% of people still prefer to speak with a live customer service representative when dealing with an issue.
Additional surveys show that 55% of respondents think the most important feature of customer service is being able to easily get in touch with a live agent. And 51% said that 24/7 customer service availability was most important.
Essentially, customers still want that human connection. They want to speak to a live person that can relate to them and understand more easily what they need.
They don’t want chatbots and they don’t want automated answering services. People want to easily be able to connect to a live person.
Even as technology advances and automated services and AI-powered chatbots become smarter, eight out of ten respondents admit to still preferring interactions with a real person.
Automated Service with a Human Touch
At Parker Technology, quick and simple solutions with a human touch is the name of our game. We understand how important it is to get parking customers in and out fast while still offering them the option of connecting with a live agent if needed.
Our automated parking services provide live customer service at the touch of a button. If there is a problem, they can connect with live video and audio interactions. And our customer service reps are trained to be fast and friendly problem solvers that offer personalized solutions to meet each customer’s needs.
Our solution is simple: to deliver fast, friendly, and reliable service without the hassle of waiting for someone to arrive. Why waste resources staffing your parking facility when you can provide your guests with on-demand personal parking solutions at the push of a button? We believe that live virtual customer support can save an experience, ensure repeat business, and prevent negative online reviews.
Contact us today for more information on how our solutions can fit your needs!